Advertising and the First World War

BBC News – WW1: How firms cashed in on the war

In an age before TV bombarded consumers with commercials, newspapers and magazines such as Punch and the Illustrated London News were the battleground for firms desperate to see off their rivals.

But just how did they pitch their wares to the public and the men enlisted in the armed forces?

For further information, see here.

One of our research clusters is The Global-Imperial Dimension. If you are interesting in carrying out research in this area, then see here. We have a number of academics who are working on the mobilization of culture, ideas and information: propaganda; and the role of the press, including Prof. James Belich, Dr. John Darwin and Dr. Jan-Georg Deutsch. Please contact them directly to discuss your research interests and see here for more information on applying to the University of Oxford with your doctoral proposal.